Author
ForkPoint Editorial
E-commerce engineering team
About
Insights, case studies, and field notes from the ForkPoint team — senior commerce engineers, architects, and QA specialists working on Salesforce Commerce Cloud, Shopify, BigCommerce, commercetools, and Alokai production workloads since 2015.
Expertise
- Salesforce Commerce Cloud
- Shopify Plus
- BigCommerce
- commercetools
- Alokai
- Headless commerce
- E-commerce automation testing
Published work
- Article
7 Reasons Why Leading Brands Embrace Salesforce Commerce Cloud
Why leading brands choose Salesforce Commerce Cloud: revenue growth, AI innovation, faster time to market, easier migration and a strong product roadmap.
- Article
AI – The Smart Revolution in Commerce
How AI is changing commerce: personalization, inventory forecasting and AI chatbots, plus the challenges to plan for and the sales gains brands can expect.
- Article
Build, Test, Ship, Watch: The SFCC Release Cycle
How a safe Salesforce Commerce Cloud release works from start to finish: building and deploying code, testing critical journeys before activation, watching the store after go-live, and deciding who owns each stage.
- Article
Building DWithEase: What a Browser Extension Taught Us About SFCC Developer Productivity
DWithEase is the free Salesforce Commerce Cloud browser extension built and maintained by ForkPoint. Here is why we built it, what keeping it running for 25,000+ users has taught us, and how that knowledge shows up in our client SFCC work.
- Article
What to build beyond your website: a knowledge catalog for AI agents
Prepare your store for AI search with clear prices, real customer answers, trusted business facts, and usable action paths. Start with Agentic Storefront.
- Article
E-commerce is changing. Can AI agents read your store?
Start with one product page. Learn five practical checks for AI commerce readiness and turn the findings into work your team can verify.
- Article
How AI Is Making Us Better Developers
A few years ago, the idea of AI writing meaningful code felt like science fiction. Today, it’s an everyday reality for developers across the globe.
- Article
How To Plan A Loyalty Program That Really Works
Five practical tips for planning a customer loyalty program that works: loyalty statuses, the first year, clear value, cancellations and flexibility.
- Article
Invisible Commerce: What Brands Must Know in 2026
AI assistants now shape how shoppers discover and buy. What invisible commerce means, why some brands show up in AI answers and what to do now.
- Article
Is Shopify the New King of Enterprise E-Commerce?
Shopify Plus is closing the gap with SFCC. We compare scalability, customization, AI and cost to see who will lead enterprise e-commerce next.
- Article
Peak 2026 on SFCC: An Eight-Week Readiness Plan
A week-by-week plan to get a Salesforce Commerce Cloud store ready for Black Friday 2026: last deploys and code freeze, a full regression run, alert thresholds tuned for peak traffic, a complete holiday catalog, and AI visibility before Q4.
- Article
Product data for AI shopping: five facts to get right
Use a worked product example to check titles, variants, price, availability, and policies across your page and product data.
- Article
How to turn an AI readiness report into a clear task
Read the scope, inspect the evidence, assign an owner, and check the fix. A worked example shows how to use an AI readiness report.
- Article
Replatforming Without Losing Your Data, Your Tests or Your AI Visibility
A replatforming plan for CTOs and digital directors that covers the risks migration plans often miss: product data, regression tests, monitoring from launch day, and visibility to AI shopping agents on the new platform.
- Article
SFCC vs Shopify Plus in 2026: A Decision Guide
A weighted, criterion-by-criterion guide to choosing between Salesforce Commerce Cloud and Shopify Plus in 2026: cost, customisation, headless, APIs, B2B, search, and readiness for AI shopping agents.
- Article
Shopify and SFCC: Custom Development Made Easy with APIs
How Shopify's GraphQL and REST APIs and SFCC's OCAPI and hooks support custom development, plus the challenges and benefits of API-first commerce.
- Article
Shopify or SFCC: Choose the Best for Your Business
Shopify Plus or Salesforce Commerce Cloud? Compare key features, strengths and best-fit businesses to choose the right e-commerce platform.
- Article
Shopify vs. SFCC: The Battle for the Best Ecosystem!
Shopify's 8,000+ apps vs SFCC's curated enterprise integrations: how each ecosystem affects feature extensibility and long-term business growth.
- Article
The Evolution of E-commerce to Composable Commerce
From simple online stores to composable commerce: how microservices, API-first design and cloud-native infrastructure give brands room to grow.
- Article
The Truth About Headless Commerce: SFCC vs. Shopify
Shopify Hydrogen vs SFCC's API-first approach: what headless commerce really offers enterprises, its benefits, and three common myths debunked.
- Article
Web Design Built by AI — Faster and Better
How ForkPoint uses AI and tools like Cursor to cut landing page production time by 35–50%, from brief to launch, with human review at every step.
- Article
What an SFCC Support Retainer Should Cover in 2026
A buyer’s checklist for Salesforce Commerce Cloud support retainers in 2026: incident response, proactive monitoring, regression testing before every release, developer tooling, and a regular AI-readiness check.
- Article
Why a Commerce Agency Builds Its Own Products
ForkPoint is a commerce agency that also builds and runs its own products: DWithEase, RetailVerify, RetailPace, CatalogSpark, Agentic Storefront and IntentFusion. Here is the client problem behind each one, who builds and supports them, and how they fit together.
- Article
Why eCommerce Brands Are Falling in Love with AI Search
Poor site search quietly costs sales. How AI search understands shopper intent, returns relevant results and turns your search bar into revenue.
- Case study
AI Chatbot for E-Commerce That Customers Love
An e-commerce brand struggling with high support volume and growing customer expectations turned to AI to streamline operations.
- Case study
AI Scaling Made Simple: Double Your Product Catalog!
How AI data scraping and ChatGPT enrichment helped Stine Home & Yard grow its catalog from 35,000 to 80,000 products without manual bottlenecks.
- Case study
Custom Apparel Made Easy with AI and 3D Preview
An AI-powered 3D customization platform for custom apparel cut branding support tickets by 70%, sped up orders by 50% and lifted satisfaction 35%.
- Case study
Maximizing Savings: The Decor Steals Shopify Migration Story
How Decor Steals moved its daily-deals home decor store to Shopify without disruption, reduced costs and added sales channels worth 8%+ of revenue.
- Case study
How We Use AI Tools to Focus on Better Sales
How our small sales team uses AI for lead scoring, follow-up emails and forecasting, lifting our follow-up rate from about 45% to 70%.
- Case study
“Shop the Store” Makes Local Shopping Easy at Stine
How Shop the Store brought Stine Home & Yard's in-store service online, with live store inventory on PLP and PDP and BOPIS conversion up from 12% to 16%.
- Case study
Shopify Agility: How Trimtex & Surpas Found Growth at Scale
How ForkPoint stabilised Trimtex and Surpas Shopify stores with a rapid audit, steady support and monitoring, enabling faster updates and growth.
- Case study
How RetailVerify Transformed Stine Home + Yard online platform
How RetailVerify test automation gave Stine Home + Yard 90% fewer bugs, 33% fewer hotfixes and a 125% faster release cycle on its online store.
- Case study
Why AI Wasn’t Finding This Retail Brand – Until Now
How a retail brand went from 8% to 42% presence in AI product recommendations by fixing its product data and building AI-ready commerce.
- News
BigCommerce: Leading the Charge in AI Innovation with Google
BigCommerce partners with Google Cloud AI to generate product descriptions and personalize storefronts, building on its 2021 Feedonomics acquisition.
- News
Breaking News: commercetools Launches Their First Global Conference – Elevate
commercetools announces Elevate, its first global commerce summit, at the Miami Beach Convention Center on April 16–18, 2024.
- News
“Fork Point” Ltd. is a beneficiary under the project “Technological modernization in the enterprise”
"Fork Point" Ltd. is a beneficiary under the project "Technological modernization in the enterprise"
- News
“Fork Point” Ltd. is a beneficiary under the project “Development of an Innovation at Fork Point Ltd.”
„Форк Пойнт“ ООД е бенефициент по проект „Разработване на иновация във Форк Пойнт ООД“, изпълняван във връзка със сключен административен договор за БФП № BG...
- News
Leading the Way: Salesforce Earns Leader Status in Gartner® Magic Quadrant™ for Sales Force Automation
Salesforce is named a Leader in the 2023 Gartner Magic Quadrant for Sales Force Automation Platforms for the 17th consecutive year.
- News
Salesforce Unveils Einstein 1: Elevating Productivity and Building Customer Trust through Data, AI, and CRM
Salesforce introduces the Einstein 1 Platform, combining Data Cloud and Einstein AI so companies can connect data and build AI apps with low code.
- News
Shopify Unleashes the Future of Commerce: 100+ Updates that Redefine Shopping
Shopify's Summer '23 Edition brings 100+ updates, including Shopify Magic and Sidekick AI tools, to make selling online faster and easier.