CLIENT OVERVIEW
Stine Home & Yard is a regional home improvement retailer with deep community roots across Louisiana and Mississippi. Known for its strong in-store service, Stine aimed to extend that personalized experience online.
As Stine grew its online presence, the company aimed to deliver the same personalized service customers enjoyed in-store through its digital platform.
Because Stine wanted to offer a more local and seamless way to shop online, they were a great fit for Salesforce’s new “Shop the Store” feature, which shows real-time inventory by location.
BUSINESS CHALLENGE
While Stine had an established e-commerce presence through Salesforce Commerce Cloud (SFCC), it lacked the ability to provide store-level inventory visibility to customers shopping online. This posed several issues:
- Shoppers had no way to confirm product availability at their local store before visiting or choosing pickup.
- The absence of real-time local inventory filtering reduced confidence in Buy Online, Pickup In Store (BOPIS) options.
With a goal of improving customer trust, reducing friction, and increasing BOPIS adoption, Stine needed a future-ready solution.
THE SOLUTION: "SHOP THE STORE"
Salesforce introduced a pilot program for its new “Shop the Store” feature, offering early access to build and test the functionality. It’s a fulfillment method where shoppers can browse for items via an ecommerce website and place and order for pickup at a local store.
ForkPoint and Stine were one of the organizations invited to participate in this pilot phase.
This program introduced two core features:
-
Store Locator
Choose a store that will be treated as "My Store" across the website and offer store level features. -
Shop the Store
It displays store-specific inventory availability on both Product Listing Pages (PLP) and Product Detail Pages (PDP).
OUR IMPLEMENTATION APPROACH
- Store Locator Integration
We built a custom Store Locator feature that allows users to select a store early in their journey. That allows filtering the list of products and their availability across the site.
- Inventory Visibility on PLP and PDP
We utilized Salesforce’s new APIs and SFRA shop the store UI components to display local availability information:
- PLP Integration: We created a filter that shows all available products at the chosen store.
- PDP Integration: Show product stock based on selected store and show availability for the rest of the stores.
- Performance Optimization
To maintain speed and responsiveness, we leveraged the new Salesforce’s native inventory APIs, reducing the need for custom workarounds or data syncing. The result was:
- Improved page load times.
- Lower infrastructure overhead.
- Streamlined data pipeline for inventory updates.
- BOPIS Workflow Enhancement
By integrating real-time availability with existing BOPIS options, we ensured a smoother and more seamless process:
- Customers can check if an item is available for pickup before they even add it to their cart.
- Location filtering is respected throughout the entire web-site.
BUSINESS IMPACT & RESULTS
The launch of “Shop the Store” delivered measurable improvements across key customer engagement and business metrics.
Additional Outcomes:
- Improved Customer Satisfaction
-
Reduced frustration by providing clarity on what products were actually available nearby.
- Increased Store Traffic
-
Shoppers more confidently visited stores knowing items were in stock.
- Salesforce Pilot Collaboration
-
Our feedback contributed directly to the evolution of the “Shop the Store” feature set.
CONTINUOUS IMPROVEMENT & FUTURE OUTLOOK
Following the successful rollout of “Shop the Store,” our collaboration with Stine Home & Yard has entered a new phase focused on continuous optimization and long-term scalability.
Looking ahead, we’re exploring additional capabilities to extend the value of localized shopping, including:
- Curbside Pickup Integration with dynamic store readiness status
- Store-Specific Promotions and Pricing for hyper-targeted marketing
- Expanded Use of Geolocation to auto-select the nearest store
- Mobile App Enhancements to deliver a seamless in-store + online hybrid experience
As Salesforce evolves the “Shop the Store” feature beyond the pilot stage, we’re committed to helping Stine stay at the forefront of retail innovation—ensuring their digital presence continues to reflect the local trust and reliability they’ve built over decades.
IN CONCLUSION
Our successful implementation of Salesforce’s “Shop the Store” for Stine Home & Yard marks a major step forward in localized e-commerce. By delivering real-time inventory visibility and enabling true omnichannel functionality, we helped our client offer greater convenience and confidence to their customers—laying the groundwork for continued innovation.
If your business is looking to enhance its digital commerce experience, contact us today!
Our team brings deep expertise in Salesforce Commerce Cloud and a proven track record of delivering measurable results.
👉 Get in touch with ForkPoint to start building your next digital success story!
