Thoughts on E-commerce
Deep dives into platforms, AI, headless commerce, and the future of online retail.
7 Reasons Why Leading Brands Embrace Salesforce Commerce Cloud
Why leading brands choose Salesforce Commerce Cloud: revenue growth, AI innovation, faster time to market, easier migration and a strong product roadmap.
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AI – The Smart Revolution in Commerce
How AI is changing commerce: personalization, inventory forecasting and AI chatbots, plus the challenges to plan for and the sales gains brands can expect.
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Build, Test, Ship, Watch: The SFCC Release Cycle
How a safe Salesforce Commerce Cloud release works from start to finish: building and deploying code, testing critical journeys before activation, watching the store after go-live, and deciding who owns each stage.
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Building DWithEase: What a Browser Extension Taught Us About SFCC Developer Productivity
DWithEase is the free Salesforce Commerce Cloud browser extension built and maintained by ForkPoint. Here is why we built it, what keeping it running for 25,000+ users has taught us, and how that knowledge shows up in our client SFCC work.
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How AI Is Making Us Better Developers
A few years ago, the idea of AI writing meaningful code felt like science fiction. Today, it’s an everyday reality for developers across the globe.
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How To Plan A Loyalty Program That Really Works
Five practical tips for planning a customer loyalty program that works: loyalty statuses, the first year, clear value, cancellations and flexibility.
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Invisible Commerce: What Brands Must Know in 2026
AI assistants now shape how shoppers discover and buy. What invisible commerce means, why some brands show up in AI answers and what to do now.
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Is Shopify the New King of Enterprise E-Commerce?
Shopify Plus is closing the gap with SFCC. We compare scalability, customization, AI and cost to see who will lead enterprise e-commerce next.
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Peak 2026 on SFCC: An Eight-Week Readiness Plan
A week-by-week plan to get a Salesforce Commerce Cloud store ready for Black Friday 2026: last deploys and code freeze, a full regression run, alert thresholds tuned for peak traffic, a complete holiday catalog, and AI visibility before Q4.
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Replatforming Without Losing Your Data, Your Tests or Your AI Visibility
A replatforming plan for CTOs and digital directors that covers the risks migration plans often miss: product data, regression tests, monitoring from launch day, and visibility to AI shopping agents on the new platform.
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SFCC vs Shopify Plus in 2026: A Decision Guide
A weighted, criterion-by-criterion guide to choosing between Salesforce Commerce Cloud and Shopify Plus in 2026: cost, customisation, headless, APIs, B2B, search, and readiness for AI shopping agents.
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Shopify and SFCC: Custom Development Made Easy with APIs
How Shopify's GraphQL and REST APIs and SFCC's OCAPI and hooks support custom development, plus the challenges and benefits of API-first commerce.
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Shopify or SFCC: Choose the Best for Your Business
Shopify Plus or Salesforce Commerce Cloud? Compare key features, strengths and best-fit businesses to choose the right e-commerce platform.
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Shopify vs. SFCC: The Battle for the Best Ecosystem!
Shopify's 8,000+ apps vs SFCC's curated enterprise integrations: how each ecosystem affects feature extensibility and long-term business growth.
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The Evolution of E-commerce to Composable Commerce
From simple online stores to composable commerce: how microservices, API-first design and cloud-native infrastructure give brands room to grow.
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The Truth About Headless Commerce: SFCC vs. Shopify
Shopify Hydrogen vs SFCC's API-first approach: what headless commerce really offers enterprises, its benefits, and three common myths debunked.
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Web Design Built by AI — Faster and Better
How ForkPoint uses AI and tools like Cursor to cut landing page production time by 35–50%, from brief to launch, with human review at every step.
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What an SFCC Support Retainer Should Cover in 2026
A buyer’s checklist for Salesforce Commerce Cloud support retainers in 2026: incident response, proactive monitoring, regression testing before every release, developer tooling, and a regular AI-readiness check.
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Why a Commerce Agency Builds Its Own Products
ForkPoint is a commerce agency that also builds and runs its own products: DWithEase, RetailVerify, RetailPace, CatalogSpark, Agentic Storefront and IntentFusion. Here is the client problem behind each one, who builds and supports them, and how they fit together.
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Why eCommerce Brands Are Falling in Love with AI Search
Poor site search quietly costs sales. How AI search understands shopper intent, returns relevant results and turns your search bar into revenue.
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