CLIENT PROFILE
Decor Steals is a US-based online home decor retailer, known for its unique shopping experience and loyal customer base. Specializing in farmhouse-style home decor their unique strategy involves a selection of three distinct products daily. They are available for just 24 hours or until sold out, creating an exciting, dynamic shopping experience.
This approach allows Decor Steals to maintain fresh inventory, keep customers engaged, and offer competitively priced products. Depending on the product’s nature, the company adeptly manages both retail and dropshipping orders.
BUSINESS CHALLENGE & OBJECTIVES
Decor Steals faced the challenge of thriving in a fiercely competitive e-commerce market while maintaining their distinctive daily product rotation strategy. Their primary objectives were to reduce operational costs without affecting sales revenue and the current market positioning.
Initially, the company confronted significant challenges with Demandware due to issues stemming from a previous integration partner. However, they gradually overcome these challenges through various enhancements and feature integrations.
Their migration to the Shopify platform was motivated by industry trends, cost efficiency and the strategic pursuit of a platform that aligned precisely with their unique requirements.
In response to these challenges, Decor Steals set the following strategic objectives:
- Efficient Management
Streamlining operations while reducing development costs.
- Content Management
Gaining the ability to make site updates without incurring additional expenses.
- Operational Efficiency
Optimizing processes to ensure the daily product rotation model runs smoothly.
- Enhanced Customer Experience
Improving navigation, search functionality, and overall site usability.
SOLUTION & METHODOLOGY
Decor Steals evaluated multiple e-commerce platforms, including BigCommerce, Adobe Commerce, and Connected Business, before ultimately choosing Shopify.
The decision was driven by Shopify’s flexibility, app integrations, and cost-effectiveness.
The migration process was executed in less than six months, three times faster than their previous launch on Salesforce, and at a cost approximately $300,000 lower.
Key improvements and customizations included:
- Simplified Page Management
Shopify enabled Decor Steals to easily customize pages, update the homepage, and launch campaigns without relying mainly on developers, saving time and resources.
- Quick Integration of Sales Channels
Decor Steals launched Facebook and Instagram checkouts and activated the Shop app, where they achieved a threefold increase in sales in a short time.
- Improved Customer Insights
Tools like Shopify’s Shop app provided detailed insights into customer behavior, enabling more effective data-driven marketing strategies.
- Enhanced Navigation and Search
By addressing customer feedback, the website now offers better navigation and search functionality, making it easier for customers to find products.
RESULTS & ACHIEVEMENTS
The transition to Shopify delivered transformative results for Decor Steals, addressing operational challenges while driving measurable improvements across their business.
- Significant Cost Savings
- Operational expenses were drastically reduced, with costs decreasing by approximately fourfold. This freed up resources that were reinvested into growth and innovation initiatives.
- Streamlined Customization
Shopify’s intuitive tools empowered the team to independently manage pages, launch marketing campaigns, and experiment with site features. This flexibility eliminated their reliance on developers and allowed them to quickly implement changes.
- Powerful Analytics
With Shopify’s integrated analytics, Decor Steals gained actionable insights into customer behavior without the need for costly third-party solutions. These insights allowed the business to make smarter, data-driven decisions that improved performance.
- Seamless Migration
The move to Shopify was executed without disruptions, ensuring the company could continue its signature daily product launches.
The new platform’s user-friendly design contributed to a 10% increase in conversion rates, while enhanced checkout functionality helped reduce abandoned carts by 7%.
Additionally, Shopify enabled Decor Steals to explore and expand into new sales channels, such as Facebook, Instagram, and the Shop app, which now contribute more than 8% of the company’s overall revenue.
"When we first launched, we heard a lot of customer feedback that they love the new site, the look of it, and the ease of navigation."
AVERAGE ORDERS & REVENUE COMPARISON
While Shopify’s average order volume was slightly lower than Demandware, the platform’s cost efficiency and revenue-per-order growth offset this, enabling Decor Steals to achieve stronger profitability overall.
Average Number of Orders
- Demandware: 19,156
- Magento: 17,702
- Shopify: 14,944
Average Revenue
- Demandware: $1,517,012
- Shopify: $1,284,582
- Magento: $932,177
CONTINUOUS IMPROVEMENT & FUTURE OUTLOOK
Through our collaboration with Decor Steals, we successfully addressed their e-commerce challenges, resulting in significant cost savings, improved customization capabilities, and enhanced customer engagement.
Our commitment to continuous improvement and adaptability ensures that the client’s e-commerce strategy remains competitive and adaptable to future trends.
Key areas of future focus include:
- Live Selling and Video Channels
Experimenting with Shopify apps to support new formats for engaging customers.
- Expanding to Canada
Scaling Decor Steals’ operations to new markets.
In addition, Decor Steals is open to improving accessibility, AI integration, mobile app development and adaptability.
"Before, we always wanted to do things but gave up because it took too long.
Now, we're able to move quickly and explore opportunities we couldn't until now."
By streamlining operations, boosting sales channels, and delivering a superior shopping experience, Decor Steals’ migration to Shopify has positioned them for sustainable growth and future success.
EMBRACE THE FUTURE WITH AUTOMATION TESTING
Are you facing challenges in your e-commerce journey, such as high operational costs and the need to stand out in the crowded market while providing a unique customer experience?
Using our expertise, you can experience the same success that Decor Steals achieved.
We’re committed to your success and will ensure your e-commerce strategy remains agile and responsive to future trends.
Ready to transform your e-commerce business and achieve remarkable results?
Contact us today, and let’s embark on this journey together.
Your e-commerce success story begins here!
