This case study shows how ForkPoint helped Trimtex & Surpas unlock Shopify agility by stabilising live operations, enabling faster updates, and laying the groundwork for future growth — all without starting from scratch.
CLIENT PROFILE
Established in 1976 in Lillesand, Norway, Trimtex serves thousands of athletes and clubs across Europe via regional e-commerce and team stores. Surpas, launched in 2023, targets elite triathletes and quickly earned global attention when Olympic champion Kristian Blummenfelt raced and won in Surpas gear.
Both brands share a unified Shopify-based commerce stack.
BUSINESS CHALLENGE & OBJECTIVES
Trimtex Sport Group operated multiple regional and global sites. As a result, they needed a steadier way to manage updates — and to keep future plans on track.
- Introduce a predictable update process across all storefronts
- Provide responsive support for platform changes and day-to-day fixes
- Prepare the stack for B2B growth and advanced personalisation
- Suggest future improvements and define new features
Achieving Shopify agility meant ensuring updates could flow seamlessly across storefronts, without creating operational drag or requiring platform overhauls.
SOLUTION & METHODOLOGY
The brand’s Shopify migration was already live. However, it had stalled under an external contractor. We stepped in to stabilise the hand-off. Then, we added structure and cleared the way for upcoming features — without needing a costly rebuild.
Implementation Process
- Phase 1: Rapid Audit
- Reviewed existing code and configs from the prior vendor.
- Logged and prioritised open issues within two days.
- Phase 2: Steady Support Rhythm
- Provided ongoing fixes and minor feature releases through a transparent ticket flow.
- Maintained direct communication with Trimtex teams via weekly check-ins.
- Phase 3: Future Enablement
- Outlined next-step projects: wholesale portal and 3D product customiser.
- Kept live operations stable while strategic work remained in planning.
Our support model focused on operational consistency and forward momentum. These two factors are key drivers of Shopify agility for a growing multi-brand retail setup.
KEY ENABLERS FOR SHOPIFY AGILITY
- Clearer workflows for changes across all stores
- Direct access to issue tracking and progress for Trimtex stakeholders
- Rapid hot-fix capability whenever Shopify introduced unexpected updates
- Forward-looking roadmap for B2B and automated custom-order tools
MONITORING SERVICES
As part of our support approach, we run short-term monitoring cycles to surface opportunities for ongoing improvement – without slowing down delivery.
For Trimtex & Surpas, we performed a snapshot analysis of key user experience metrics using tools aligned with Core web vitals and Shopify performance best practices.
The 7-day snapshot confirmed consistent performance across storefronts, with key metrics like Time to First Byte, First Contentful Paint, and Total Blocking Time staying in the green. Both Trimtex and Surpas sites maintained sub-second load speeds for critical interactions, with RetailPace Grades of A and B on most pages—even on mobile.
Notably, custom PDP and PLP implementations for Trimtex delivered leaner page weights and faster Speed Index values compared to Surpas, proving that agile support and smart front-end practices can directly impact user experience—without major replatforming.
In conclusion, Shopify agility is measurable, scalable, and sustainable—especially when it’s monitored, iterated, and aligned with real user behavior.
RESULTS & ACHIEVEMENTS
- Stabilised Daily Operations
- We ensured all stores ran smoothly. As a result, no unexpected issues disrupted the user experience.
- Accelerated Delivery Timelines
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Requested changes were delivered faster. For example, we implemented minor feature updates within days, not weeks.
- Improved Internal Visibility
Through weekly meetings and tracking tools, Trimtex teams gained more control. In turn, this made planning easier and clearer.
- Prepared for Scalable Growth
We built a roadmap for new initiatives like B2B commerce. Importantly, this required no re-platforming.
CONTINUOUS IMPROVEMENT & FUTURE OUTLOOK
With a reliable support rhythm in place, Trimtex & Surpas can now:
- Launch their planned wholesale portal
- Pilot our 3D Commerce Viewer for custom kit orders
- Expand agile practices to new storefronts as their European footprint grows
This approach proves that Shopify agility is achievable — not by starting over, but by supporting what’s already in place, intelligently.
WHAT'S IN IT FOR YOUR BRAND?
If managing multiple stores, delays in updates, or lack of release visibility are slowing your digital growth — there’s a way to fix it without starting from scratch.
Let’s talk about what a focused support model could unlock for you.
Why? 👉 Our team brings deep expertise in Shopify and Salesforce Commerce Cloud with a proven track record of delivering measurable results.
