In September Salesforce has introduced the Einstein 1 Platform, a groundbreaking development merging Salesforce Data Cloud and Einstein AI capabilities. This innovative platform leverages a trusted metadata framework to enable companies to effortlessly connect data and construct AI-driven applications with low-code, thereby revolutionizing CRM experiences.
Why it's Important:
With customer data scattered across an average of 1,061 applications and limited integration, Salesforce addresses the challenge of fragmented customer data stacks. The metadata framework bridges this gap, offering a unified view of enterprise data and allowing organizations to customize user experiences across low-code platform services like Einstein for AI predictions, Flow for automation, and Lightning for user interfaces.
Data Cloud:
The Einstein 1 Platform now integrates with Data Cloud, a real-time hyperscale data engine processing 30 trillion transactions per month and harmonizing various data sources to create unified customer profiles. This integration unlocks siloed data, facilitating rich customer profiles and new CRM experiences.
Scale and Automation:
The platform supports thousands of metadata-enabled objects per customer and can handle up to 20,000 events per second. It enables the integration of massive data volumes from various sources, triggering flows and interactions with enterprise systems, including legacy ones.
Analytics:
Salesforce offers a range of analytics solutions, including Reports and Dashboards, Tableau, CRM Analytics, and Marketing Cloud Reports. The common metadata schema and access model of the Einstein 1 Platform allow these solutions to work on the same data, providing comprehensive insights.
Free Access to Data Cloud:
Customers with Enterprise Edition or above can now access Data Cloud at no cost, empowering them to ingest, harmonize, and explore their data, accelerating their AI journey.
Einstein's Conversational AI Assistant:
The next generation of Einstein introduces Einstein Copilot, an out-of-the-box conversational AI assistant embedded in every Salesforce application. Copilot enhances productivity by answering natural language queries with secure, proprietary company data from Data Cloud. It also proactively suggests actions and options to users.
Einstein Copilot Studio:
Companies can create custom AI-powered apps with Einstein Copilot Studio. This tool facilitates the development of AI models for various business tasks, making it adaptable for consumer-facing channels and messaging platforms.
Einstein Copilot and Einstein Copilot Studio operate within the secure Einstein Trust Layer, preserving data privacy and security.
Salesforce’s Einstein 1 Platform marks a significant milestone in AI-powered CRM, offering companies a seamless way to harness AI, streamline processes, and deliver exceptional customer experiences.
